EXPLANATION:
Our training is organized under the license of the UK Coaching Academy, London
MODULE 1: MAIN PRINCIPLES OF RETAILING
- Retail Development in Turkey
- Economic Indication of Turkey
- Future Trends in Retailing
- Use of Technology
- Multi Channel
- In-Store Category Placement
- In store Atmosphere
- Retail Differentiation Areas
- Region Analysis
- Active Sales
- Sustainable Customer Satisfaction
MODULE 2: CUSTOMER MANAGEMENT AND FEATURES
- Success Factors in Customer Management
- Price
- In Store Experience
- Communication
- Availability
- Diversity
- Service
- Understand the Shoppers’ need
- Questions to understand Shoppers’ need
- Customer Typologies
- Demographics of Shopping
- Female-Male Differences in Shopping
- Families with children
- Elders
MODULE 3 :STORE PERFORMANCE MANAGEMENT
- Retailer Income Alternative Ways -4M
- Number of Potential Customers
- Number of Customers to Purchase
- Amount Spent on Each Visit
- Amount Purchased on Every Visit
• Store Key Performance Indicators and Interpretation
- Turnover
- Total Turnover
- Category Turnover and Shares
- Channel Turnover and Shares
- Top 100 Product
- EBITDA
- Category
- Top 100 Product
- Basket Value
- Basket Size (TL)
- Basket Size(Quantity)
- Customer
- Number of Registered Customers
- Number of Customers Shopping
- Daily Average Number of Shopping
- Development of Special Customer
- Stock – Order
- Stock Turnover Rate
- Stock Retention Time
- Sufficient days of Stock
- Tracking Stock
- Passive Stock
- Personnel
- Turnover per employee
- M(sq)
- Turnover for sq. meter
- Costs
- Expenses
- Returns/Disposals
- Score of Hidden Customer
- Profit margin of Retailer
- Gross margin
- Turnover Rate
MODULE 4: STORE AREA PERFORMANCE MANAGEMENT
- Efficiency in Area Management
- Traffic Flow / Duration and Area
- Hot, Warm, Cold Areas
- Layout-Display: Selectivity in Perception
- Golden Rules of Layout and Displays
- Traffic Flow / Category Areas
- POP
- Block Display
- Waist-Eye Alignment
- Golden Rules of Layout and Displays
MODULE 5:STORE TEAM PERFORMANCE MANAGEMENT
- Sales and Customer Oriented Approach
Become a Sales Consultant
- W-Welcoming
- U-Understanding Shopping
- B-Be elegant
- S-Show Advantage
- A-Always keep in Cash
- Management by Target
- Store Responsible Category Development Follow up
- Meeting Efficiency
- Sales Tracking Format
- The Team’s Common Mind
- Priorities
- Appreciation and Rewarding
MODULE 6: STORE SALES PERFORMANCE PLAN
- Status
- Problems / Opportunities
- Sales Actions
- Sales Follow Up Plan
DURATION:
• 2 DAYS
- 09.00 AM-04.00 PM
PARTICIPANT PROFILE:
- Sales Manager, Sales Manager, Regional Manager etc. position.
- A Sales Team or a Customer Connected to its Sub – Middle Managers.
- New Sales Manager Contacts.
- Sales Manager Candidates
TRANING METHOD:
- Presentation Inventory
- Role Play Sattiy (Sales Theater)
- Individual Study
- Group Work
- Video Shooting
- Summary Information with Mind Map
- Homework presentations
- Real Sales Stories Problem Analysis and Feedback
FEE AND REGISTRATION:
You can contact us my mail info@ukcacademy.com for fee and registration